People were afraid during the pandemic. We helped them feel empowered by launching a “Your home your gym” campaign that celebrated staying healthy in spite of the worst crisis the world has seen in more than a century. We gave away home gyms, promoted education online, celebrated our community in social, enlisted celebrity athletes to the cause and even had George to the Rescue customize a home gym with some deserving front-line folks.
We wanted to create a community that motivated each other to stay healthy during the quarantine so we created the #YourHomeYourGymChallenge. The promotion asked people to upload their workout videos and celebrate whatever weird and wonderful ways they were working out. One lucky winner would win custom designed $5,000 home gym. The entire campaign was created and launched within just 2 weeks and included TV, OOH, digital, social and influencers including San Francisco 49er George Kittle and professional boxer Danny Musico. Digital Journal named it one of the best social media campaigns of the year.
