Bahlsen biscuits connected people throughout the pandemic. We kicked off a campaign that helped make things better at a time when people needed it most. We celebrated favorite hiding spots during quarantine, we thanked teachers, embraced time honored holiday traditions including a short film and a national student film competition. We even had dozens of drones drop real product on real people for the first time in history and squeezed in a cost-efficient presence at the Oscars.
With everyone being quarantined, we pivoted quickly to launch a mini #HideThemAtHome campaign to share at-home hiding spot ideas so everyone can protect their favorite snack. We extended this concept from TV to social media, digital, and PR.
